Managing IT resources across complex enterprises has historically been challenging, and those challenges are only increasing in complexity. We’re adding more variables in terms of clouds, automated processes, and people, to name a few. Consider the steady growth of Internet of Things (IoT) and for many organizations, their management complexity can potentially expand by several orders of magnitude. If that’s not bad enough, there’s one variable that IT has never been able to historically control – people. People come and go and often play by their own rules. When it comes to managing an enterprise, we can no longer assume that people will conform to defined enterprise management standards. Instead, IT operations must conform its standards to the customers it serves. That is why going forward, social media can be an effective tool to bridge the gap between traditional management tools and processes, and more collaborative work styles. Some of you may be envisioning the scenario below, but there are serious and significant use cases for deep social integration into enterprise management.   Consider a typical problem that I hear frequently from our clients – if scheduled maintenance will impact specific application instances (VMs, containers, etc.), how does IT operations notify prospective application owners – or simply members of the organization that care about a particular application or service? That problem may sound easy on the surface, but for many organizations it has long been a struggle. The original application owner may have left the company and it may not be clear who cares about a particular application or service. Experience has already shown that mass emails are rarely effective. This is where social media can bridge the gap. Consider the following workflow.   As employees and contractors come and go, the social platform can be quickly updated to reflect ownership and interest changes. Social streams can also be monitored to spot potential bugs, performance issues, or pending performance spikes. For example, recently I had met with a client that was building a solution to monitor social streams and news feeds to predict the load on their trading systems and proactively expand capacity before the inevitable performance spike arrives. There are many advantages to enhancing cloud management with a social fabric, including: Cutting down noise: Key stakeholders of any application or service can follow objects relevant to that service (such as VMs, physical hosts, networks, containers, etc.). Instead of getting inundated with notification emails that may not apply to them. Aggregation of notifications: Associated group notifications can be aggregated into a single Socialcast post. That single post can include information pulled or pushed from a variety of management tools such as vCenter Server, vRealize Operations and...

Read More